Launched by William D. Richardson, a former New Yorker magazine editor who lived here during the 1930s, The Bermudian set out to be, in his words, "a magazine devoted to Bermuda and Bermuda life." In the very early days, the magazine was strongly focused on visitors, with photographs and features about honeymooners, information about where visitors stayed in how they spent their holidays. A strong local Bermudian readership also developed over the years thanks to coverage of local events, Island architecture, homes, history, as well as in-depth features on issues of interest to local readers. The magazine became the unofficial record of society functions, and its Afternoon & Evening feature remains one of the most popular sections in the magazine--and one that no other publication has succeeded in emulating. The Bermudian has generated a loyal and avid readership and has even maintained a reputation as a collector's item; indeed some readers own every issue of the magazine since its inception. In the 80's a quarterly business section was introduced, profiling the Island's burgeoning international insurance and banking sectors. This section called Focus on Business, eventually spun off as a separate magazine called The Bermudian Business in April 1996.